Your Publication Needs Work: But Where To Start?!

Roll up your sleeves, lads and lasses, it’s time to audit your Substack newsletter

Over the next few months, I’ll be sharing a series of posts that will help you review and tweak various parts of your Substack publication to make sure it has the best possible chance of succeeding.

We won’t be looking at every one of the seventy-seven elements in my Substack Self-guided Audit Program but we will explore the most important ones. Today, I want to describe two key areas that often need tweaking and — great news! — that are easy to fix if they’re not performing optimally.

Next week we’ll talk About pages, and in the following weeks we’ll explore other areas where I commonly see problems — problems that can really hinder growth — and I’ll show you how to discover if your publication is affected.

Two elements to check today (with easy fixes)

• Publication description
• In post context and CTAs

(1) Description

One area of Substack publications that is often neglected is the description. As a publication owner, you almost never see the description, so it’s easy to overlook. However, it is seen by a huge…