Why Newsletters Fail: A Weak ‘Offer’

This is the Biggest Mistake I’m Seeing Substack Creators Make Right Now

Karen Cherry
5 min readApr 26, 2024

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The biggest mistake I’m seeing newsletter writers make right now is huge but sort of invisible. At least it’s invisible to the creators who are making it.

If you make this mistake, it will deeply impact your ability to achieve success with your newsletter…

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Karen Cherry

Substack writer. Secret tree hugger. Aussie business owner with >$18K revenue on Substack. Refusing to dumb it down.