What One New Newsletter Writer Did to Go from 0 to 5K Subscribers in 100 Days
Using a simple formula
Matt McGarry of growletter.co and newsletteroperator.com experienced fast and sustainable growth after he launched newsletter operator in January 2023.
Here’s how he got from zero to five thousand newsletter subscribers in one hundred days.
Pre-launch promotions
Before his first email went out, he Tweeted and posted about his newsletter on LinkedIn. He says had small audiences, of less than one thousand followers on each platform, and he got 75 subscribers before he sent his first email.
Matt says he got 2,626 high-quality subscribers from Twitter — around half his subscribers. By high quality, he means the subscribers he got from Twitter have high open rates (65%) and high click-through rates (CTR) (27%).
These open rates and click through rates show that the people who signed up after ‘meeting’ Matt on Twitter were REALLY interested in what he had to say.
Good to know:
On Substack, you are not able to see how subscribers from different sources behave. Matt is using Beehiv, a Substack competitor to get these stats.
