What is a Substack Wordmark?
Hi there! I just passed $13K with my B2B Substack. On Medium, I share what I learned along the way, so you can build your own newsletter growth machine too.
In this post I’ll cover:
- What is a wordmark?
- Do you need a wordmark?
- How to get a wordmark
- What size is a Substack Wordmark?
- How to add a wordmark to Substack
- Best practices for Substack wordmarks
- Pitfalls to avoid
Let’s get to it!
What is a wordmark?
A wordmark is a heading or title that is presented as an image, rather than text. Also known as a logotype, you can think of it as a font-based logo.
On Substack, a publication’s wordmark appears at the top of the publication’s homepage and at the top of each online post and page.
Do you have to have a wordmark on Substack?
Many publications use wordmarks because they add personality to a publication’s pages and posts.
Wordmarks are optional. Many popular Substack publications do not have wordmarks.
Without a wordmark, the publication’s name is displayed in a simple font at the top of each post and page, as in the picture below.
How to get a wordmark for Substack
You can get a designer to create a wordmark for your Substack publication, or you can make your own.
Because a wordmark is an image file —accepted formats are png or jpeg — you need to use image-making software to create your own wordmark. The most popular software is Canva, but Photoshop, Paint.net and Microsoft Paint are all fine too.