Member-only story
Unpacking a Million-Dollar Substack
2 big takeaways and 7 things you can do to boost your publication
Last month I celebrated one year of paid subscriptions. I’m bloody thrilled to be earning > $10K per year on Substack.
But that’s a far (far) cry from one million dollars.
Also last month, Noah Smith, who writes Noahpinion, posted on Substack’s new social media environment, Notes, saying he had surpassed 10,000 paying subscribers for his newsletter. Ten thousand! Each subscriber pays $100 per year.
Ten thousand subscribers x $100 = $1 million per year from Substack
That’s kind of exciting! 😍
How do you get to $1m on Substack?
I signed up for Noah Smith’s newsletter and started unpacking it piece by piece. Here’s what Noah Smith is doing with his Substack right now.
Post frequency
Noah sends 4 to 5 emails per week through his Substack publication, with one email per week for paying subscribers and the rest free. The days of the week vary; the posts come throughout the week but there is no fixed pattern to the days of the week he emails.
