Substack Reader Surveys: A Complete Guide

Everything you need to know about using the native survey feature in Substack

Karen Cherry
7 min readFeb 29, 2024
Image: Staline on Freepik

This post was originally published as a two-part series on Substack here and here.

Reader surveys are a native Substack feature that writers can use to find out more about their readers, or seek their reader’s opinions.

With reader surveys you can ask questions of your subscribers to find out more about them and what they like (or not) about your work.

Differences between surveys and polls

Surveys are quite different to polls on Substack. Polls are embedded within posts on Substack whereas surveys exist on separate pages. Readers navigate to a survey by clicking a button in an email or post, which takes them to a different page.

Surveys allow you to ask more questions than you can ask with polls, and the questions can be in different formats, such as multiple-choice or short answer questions. For a survey, you can keep sharing the link to the same survey over and over in as many posts as you wish. Each poll, on the other hand, exists in just one post.

With polls, readers can see how others have answered, but for surveys, the results are private. Survey answers can be…

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Karen Cherry

Substack writer. Secret tree hugger. Aussie business owner with >$19K revenue on Substack. Refusing to dumb it down.