Reduce Newsletter Overwhelm
Newsletter creation is not for the faint-hearted.
Today I consider myself a competent newsletter creator, with a two-year-old $15K newsletter and a fun free newsletter growing steadily every week. But when I first began it was a struggle.
I was super-keen when I launched my paid newsletter. I knew there were Substack newsletters with hundreds of thousands of subscribers. I wanted to get 100,000 subscribers and 10,000 paying subscribers. (I still want that!)
Did I put pressure on myself when I launched? You betcha I did.
Was I worried about sticking to a weekly posting schedule? Absolutely terrified.
Luckily, from past experience with websites and blogging, I knew that almost no one was going to see my posts for weeks or months after I launched. This gave me the confidence to be a little ‘lazy’ with my format when I was starting out.
I started my $15K newsletter with:
* no headlines (just “Issue #1, Issue #2…)
* no images
* no lead magnets
* no CTAs (calls to action)
And I still got subscribers, growth and (ultimately) revenue.
Problematic role models
Newsletter overwhelm is caused by our admiration for super-star creators who do
ALL THE THINGS
So we think we have to do all the things too: fancy logos, landing pages, optimized headlines, email banners, special offers…
But in fact…
Today’s super-star creator probably started their newsletter journey with
* inconsistent formatting
* a not-really-clear offer
* no branding
* typos and mistakes
* false-starts and missteps.
They were once where you are now. They didn’t have everything nailed right away.