Reduce Newsletter Overwhelm

A recipe for calm

Karen Cherry


Newsletter creation is not for the faint-hearted.

Today I consider myself a competent newsletter creator, with a two-year-old $15K newsletter and a fun free newsletter growing steadily every week. But when I first began it was a struggle.

High-pressure beginnings

I was super-keen when I launched my paid newsletter. I knew there were Substack newsletters with hundreds of thousands of subscribers. I wanted to get 100,000 subscribers and 10,000 paying subscribers. (I still want that!)

Did I put pressure on myself when I launched? You betcha I did.

Was I worried about sticking to a weekly posting schedule? Absolutely terrified.

Luckily, from past experience with websites and blogging, I knew that almost no one was going to see my posts for weeks or months after I launched. This gave me the confidence to be a little ‘lazy’ with my format when I was starting out.

I started my $15K newsletter with:

* no headlines (just “Issue #1, Issue #2…)

* no images

* no lead magnets

* no CTAs (calls to action)

And I still got subscribers, growth and (ultimately) revenue.

Problematic role models

Newsletter overwhelm is caused by our admiration for super-star creators who do


So we think we have to do all the things too: fancy logos, landing pages, optimized headlines, email banners, special offers…

But in fact…

Today’s super-star creator probably started their newsletter journey with

* inconsistent formatting

* a not-really-clear offer

* no branding

* typos and mistakes

* false-starts and missteps.

They were once where you are now. They didn’t have everything nailed right away.

You don’t have to get it all nailed right away either.

Photo by RhondaK Native Florida Folk Artist on Unsplash



Karen Cherry

Substack writer. Secret tree hugger. Aussie business owner with >$13K revenue on Substack. Refusing to dumb it down.