I Spent Six Years Throwing Spaghetti

Karen Cherry
6 min readJul 30, 2021

Here’s what stuck

Image by Lopolo, used under license from Bigstock

My first website launched with a cringe-worthy post titled “Food Fraud Advisors says hi” exactly six years ago. Since then, it has brought in more than $105,000 worth of revenue. All while I kept my day job and raised two teenagers single-handedly.

Happy with that side hustle? Fuck yeah.

Making money online is addictive. People buy things from me while I am busy with other things. Because I’m Australian and most of my customers are American the majority of my sales happen overnight. I wake up and money has gone into my bank account. While I slept. It feels amazing!

One successful online business should be enough. But I want more. Since my first dollar of profit, I have been on a quest for more revenue streams, more business models, different customers. I am on a quest to future-proof myself.

So I throw spaghetti.

Spaghetti Throwing 101

For online business owners, spaghetti throwing means trying new business ideas, new products and new strategies, frequently and consistently, even though you know that most of them will fail.

It’s like taking handfuls of spaghetti, throwing them at a wall and seeing what sticks and what falls off.

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Karen Cherry

Substack writer. Secret tree hugger. Aussie business owner with >$20K revenue on Substack. Refusing to dumb it down.