How to Promote Your Newsletter Without Using Traditional Social Media

A lazy post by a not-lazy writer

Karen Cherry
1 min readJan 27, 2024

Is it lazy for me to just share a playlist instead of writing a brand new Medium post this weekend? Maybe.

Is it genuinely helpful for newsletter writers and creators to have a single-page directory of useful resources? Yup.

The playlist is for creators who want more subscribers but don’t want to use traditional social media to promote their newsletters.

Why listen to me? I’ve been newslettering on Substack for more than two years, have 4,028 subscribers across multiple publications and make $15K per year on Substack. And no, my income on Substack is NOT derived from writing about Substack.

Why ‘lazy’? Because I’m busy a.f. writing high quality content for my subscribers while trying to write a book about ‘How to Substack’. That means I have to spend less time writing Medium posts. Sorry, not sorry!

Anyway, here’s the playlist, enjoy:

Cheers!

Karen

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Karen Cherry

Substack writer. Secret tree hugger. Aussie business owner with >$19K revenue on Substack. Refusing to dumb it down.