How to Get More Subscribers for Your Newsletter

Using social media (the smart way)

Karen Cherry
9 min readSep 2, 2023
Photo by Sara Kurfeß on Unsplash

To get more subscribers for your newsletter, you need new eyeballs on your work every day. Social media is an excellent source of new eyeballs.

As a newsletter creator, your job on social media is to get seen by new eyes, and convert them to readers, and then subscribers. However, if your social media presence is not up to scratch, this process won’t work reliably. Let’s fix that.

In this post, I’m going to share what solpreneur Eddy Quan says about building a personal brand on social media. Eddy is a Twitter/X guy, but his advice is relevant to building a personal brand on any type of social media, from Insta to Substack Notes and even on Medium.

Social media is the most popular way for newsletter writers to ‘meet’ new readers

The power of a personal brand

Personal branding is how people perceive you and your work when they interact with you on the internet.

Most newsletters — not all, but most — have an element of personal branding. Creators with strong personal brands have more fans and convert casual viewers into readers and subscribers more easily than creators with…



Karen Cherry

Substack writer. Secret tree hugger. Aussie business owner with >$19K revenue on Substack. Refusing to dumb it down.