How to Get More Subscribers for Your Newsletter
Using social media (the smart way)
To get more subscribers for your newsletter, you need new eyeballs on your work every day. Social media is an excellent source of new eyeballs.
As a newsletter creator, your job on social media is to get seen by new eyes, and convert them to readers, and then subscribers. However, if your social media presence is not up to scratch, this process won’t work reliably. Let’s fix that.
In this post, I’m going to share what solpreneur Eddy Quan says about building a personal brand on social media. Eddy is a Twitter/X guy, but his advice is relevant to building a personal brand on any type of social media, from Insta to Substack Notes and even on Medium.
The power of a personal brand
Personal branding is how people perceive you and your work when they interact with you on the internet.
Most newsletters — not all, but most — have an element of personal branding. Creators with strong personal brands have more fans and convert casual viewers into readers and subscribers more easily than creators with…