How to Get More Subscribers for Your Newsletter
To get more subscribers for your newsletter, you need new eyeballs on your work every day. Social media is an excellent source of new eyeballs.
As a newsletter creator, your job on social media is to get seen by new eyes, and convert them to readers, and then subscribers. However, if your social media presence is not up to scratch, this process won’t work reliably. Let’s fix that.
In this post, I’m going to share what solpreneur Eddy Quan says about building a personal brand on social media. Eddy is a Twitter/X guy, but his advice is relevant to building a personal brand on any type of social media, from Insta to Substack Notes and even on Medium.
The power of a personal brand
Personal branding is how people perceive you and your work when they interact with you on the internet.
Most newsletters — not all, but most — have an element of personal branding. Creators with strong personal brands have more fans and convert casual viewers into readers and subscribers more easily than creators with patchy personal branding.
There are a surprising number of paid Substack newsletters that offer no extra benefits to readers who pay, compared to free readers. Subscribers gladly get their wallets out for a subscription just because they want to support the creator.
Strong personal brands are what allow some Substack publications to provide no extra posts or benefits to paying subscribers and still have excellent free-to-paid subscriber ratios. Writers with weaker personal branding find it harder to convert readers to subscribers and free subscribers to paying subscribers.
Do you have a personal brand?
If your readers know your name (or your pen name), then your newsletter has an element of personal branding. Your ‘brand’ appears inside your newsletter; on About pages and in welcome emails for example, and outside it in the wider online world as well.