How to Customize Your Substack Publication

And which layouts work best

August 2024: This post was updated to reflect changes to the location of settings for website customizations

Substack provides multiple customization options for publication websites. Read on to find out how to use them and which layout would work best for your publication.

Before we begin

While it’s nice to have a good-looking online publication, it is not as critical as you might think when you are first starting out. In fact, most new online creators spend way too much time and effort worrying about the design aesthetics of their online spaces — time that should be spent creating high-quality content for their subscribers.

Advice from the trenches

Design decisions are a top procrastination activity on Substack. If you find yourself spending more than ten minutes trying different design features, colours and fonts, you are procrastinating! Stop and come back to it later with fresh eyes.

Overview of customizations

Customizations in Substack refer to the look and feel of your homepage and other pages and posts when they are viewed online and on the Substack app.