How to Add Google Analytics to Substack

In steps, with pictures

So you’ve got a new Substack and people are signing up? Great! Where are your new sign-ups coming from, I hear you ask…

You need Google Analytics. It will tell you how many people are visiting your Substack pages and where they are coming from.

Analytics can even tell you your conversion rates. That is, how many of your visitors choose to sign-up for a free or a paid subscription. That's the theory, anyway. Unfortunately, I wasn’t able to figure out how to set up conversion tracking…