I Doubled my Substack Revenue (96 Weeks on Substack, $12 K)

Here’s what I learned

Karen Cherry
6 min readJul 15, 2023
At my old job I had to beg and plead to get a 5% pay rise in one year. My newsletter revenue is growing by 5% per week

Yesterday I hit $12K in newsletter revenue. It feels so good.

The money is great, but the growth is better.

  • 96 weeks of publishing;
  • 125 paying subscribers;
  • $US12,000 in yearly revenue;
  • 184% growth in 33 weeks (that’s 5% per week)

I have been on Substack for almost two years, so this isn’t an overnight success. It’s the growth which makes this exciting. My newsletter revenue doubled last year and is on track to almost triple this year.

The growth I’m experiencing is like getting a 5% pay rise at a ‘real’ job every single week, without doing any more work. It’s insane! (insanely good!)

Same amount of work + more money = scaleable income

Last year I shared lessons I learned on my way to $6.5K in 65 weeks on Substack and gave you a sneak peek into the experiences of other paid Substackers whom I met during an invitation-only Substack “intensive” program.



Karen Cherry

Substack writer. Secret tree hugger. Aussie business owner with >$19K revenue on Substack. Refusing to dumb it down.