7 Rules for a High-Performing About Page

Rules for newsletter About Pages

Who the hell are you and why does your publication exist?

That’s what people want to know when they discover your newsletter.

Reminder: Newsletter growth comes from converting strangers into readers; readers into subscribers and subscribers into raving fans who will share your work and help you grow on autopilot.

Hi, I’m Karen! I have thousands of subscribers across multiple Substack newsletters, including one that makes >$19K per year. In this post, (originally published on Substack), I share everything I’ve learned about About pages during my three years on the platform.

Who the hell are you, and why should I care? Your About page is your chance to ‘pitch’ your publication to your readers. Make it good. Image by author + robots

About pages are super important. Why is it so vital to have a good one?

Your About page exists to:

(1) Convert casual readers into subscribers;

and

(2) Convert subscribers into fans*.

You can only do those two things by answering this question: who are you and why does your publication exist?

*there is also a third reason, which we’ll get to later in this post.

What should you include in an About Page?