7 Habits of Highly Effective Substackers
Unlock the secrets of exceptional newsletters
In my years on Substack, I’ve noticed a definite pattern among people who are new to the platform. Some new creators succeed, but many are doomed to fail. According to Substack’s team, 84% of people who start a Substack don’t make it to 14 weeks. Wow.
An effective Substack creator is someone who builds a newsletter publication that grows, attracts new subscribers, and delivers benefits to both the creator and their audience consistently over time.
Effective Substackers have certain character traits that help them create and grow newsletters without giving up too early or overthinking the process. Each character trait is supported by daily habits, which reinforce the trait and make it easier to write, publish and promote a newsletter.
Here are the seven most important character traits for Substack creators, and the habits that support them.
1. Commitment
Effective Substack creators have committed to publishing consistently. Consistent posting is a cornerstone of success on Substack: no newsletter can succeed without it.
Committed creators promise themselves they will write and publish to a certain schedule for a certain number of weeks or…
