3 Quick and Easy Tips for Substack Success
Stop punishing yourself, and implement these
Today I was reminded of three simple ways to improve your newsletter, for your readers and for yourself.
1. Make use of all available real estate
Real estate? I’m talking about on-page space. When we write a newsletter we naturally focus on the content of the email or post. But readers see more than just the post content when your email hits their inbox.
Headers and footers are important parts of every email. Headers provide an important introduction/reminder about why your email is in your reader’s inbox. Footers are a great place to ask your readers to take action (marketers call this your CTA, your Call to Action).
Improving your header and footer is a great way to improve your publication. I saw a major jump in free-to-paid conversions after re-writing the headers and footers shown to my free subscribers.
Use your headers and footers to show off your unique ‘voice’, remind readers about your mission, tease upcoming content and ask for shares, likes and comments.
To edit headers and footers, go to the Settings section of your publication dashboard, then type ‘header’ into the search bar.
2. Tweak your About Page
